Brown and Sellery brainstorm ideas with designers and artists and provide them with feedback to incorporate into their designs and eventually the finished product. “Really what it’s about is creating an artistic community and supporting artists and designers,” Brown says. Brown and Sellery work closely with artists and designers to modify pieces that are featured in the runway events, providing constructive criticism to ensure the pieces are cohesive collections. Blurring the lines between fashion and art at Pivot translates into coiled mattress springs swirled around the lower frame of a model, peanut butter jar labels used to adorn a dress centered around a pun, and flowing designs hand painted on silk scarves, dresses, and skirts. Though Brown and Sellery are always looking for new talent, often attending events for West Valley College, the Academy of Art in San Francisco, and City College of San Francisco for potential talent, they have worked with the same artists and designers for many years.Īt its core, Pivot is a platform for local artists and fashion designers to showcase their work through photo shoots and runway events, to find the help to sell their work, as well as to foster a sense of community.
Applications are reviewed by board members who decide if the submitted work fits with a certain venue.
The process begins with artists submitting an online application with examples of their work and a detailed overview of the performance aspect that would be incorporated into their clothing line modeled at the fashion show. With a goal and vision set in mind and the skills and knowledge they possess, Brown and Sellery provide artists and designers who collaborate with Pivot with opportunities to further advance their place in the art and fashion scene. Sellery encapsulates gender norms and her own personal struggles through conceptual garments and sculptures. On the other side of the spectrum, Sellery works closely with different mediums in the visual arts. Brown holds a degree in environmental design and gained experience in the fashion world by working her way up from making millinery hats to eventually working on runway events and photo shoots for Macy’s, Saks Fifth Avenue, and Giorgio Armani. Their background in fashion and art allow them, and Pivot, to flourish in their mission of bringing fashion and art together. The visionaries for Pivot originally met while working together at FashionART Santa Cruz and found themselves wanting to support designers and artists outside the mere bounds of Santa Cruz and with events scheduled throughout the whole year, not just on an annual basis. Founders and producers Tina Brown and Rose Sellery have set out to blur the lines between fashion and art while engaging their community and setting themselves apart from the norms of the fashion industry. Pivot: The Art of Fashion puts on events that are not your typical fashion show. But stripped of all the glitz and glamour are garments that only serve the purpose of meeting current fashion trends or setting the status quo of the fashion world. AAt a typical fashion show you might see grandiose or elegant runways that models strut down, dressed in the latest pieces by prominent designers in the fashion industry.
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